Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories.…
Contractor safety
Contractor safety Contractors provide a number of services for companies including building renovations, electrical work, machine maintenance, new building additions and machine installation. With these services, it is paramount that both the contractor and host employer take the necessary precautions to keep all employees safe during these activities. The Occupational Safety and Health Administration (OSHA)…
Are You Selling What Your CustomersNeed?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years ago, I worked with a client…
Safety – housekeeping
Safety first should always be the mantra for any organization. An effective housekeeping program is as important as any other safety program and provides a great culture for employees. To avoid injuries caused by poor housekeeping practices, the workplace must be maintained in order throughout the day. Discuss with employees how effective housekeeping procedures reduce…
Emergency Response Training 101
Emergency response training encompasses a range of educational programs and exercises designed to prepare individuals and organizations to respond effectively to various emergency situations. From natural disasters like earthquakes and hurricanes to workplace incidents such as fires and chemical spills, emergency training provides the knowledge, skills, and confidence to take swift and appropriate action in…
How to Embrace More Than Just Christmas in Your Business
The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas, you could be missing out. Experts estimate that most…
The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to use Word. These days…
4 Myths You Need to Bust Before Hiring An Intern for Your Business
4 Myths You Need to Bust Before Hiring an Intern for Your Business As summer approaches, and it does every year at about the same time, business owners start to think about ways in which they can use the extra help of available college students. Back when I was a college student at a small…
Networking Tips for the New Year
The New Year brings new opportunities for personal and business connections. Networking is a great way to build relationships and expand your professional network. Here are some tips to help you make the most of your networking opportunities: Prepare for the event: Research the event and the people you’ll be meeting, and come up with…
US Chamber Advice for Small Businesses This Holiday Season
US Chamber Advice for Small Businesses This Holiday Season A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” – an estimated total of…
Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to…