Posts by Kathi Roetter
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied,…
Read MoreHow to Get More Love for Your Business on Social Media
How to Get More Love for Your Business on Social Media Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching…
Read MoreContractor safety
Contractor safety Contractor safety Contractors provide a number of services for companies including building renovations, electrical work, machine maintenance, new building additions and machine installation. With these services, it is paramount that both the contractor and host employer take the necessary precautions to keep all employees safe during these activities. The Occupational Safety and Health…
Read MoreAre You Selling What Your CustomersNeed?
Are You Selling What Your CustomersNeed? This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years…
Read MoreSafety – housekeeping
Safety – housekeeping Safety first should always be the mantra for any organization. An effective housekeeping program is as important as any other safety program and provides a great culture for employees. To avoid injuries caused by poor housekeeping practices, the workplace must be maintained in order throughout the day. Discuss with employees how effective…
Read MoreEmergency Response Training 101
Emergency Response Training 101 Emergency response training encompasses a range of educational programs and exercises designed to prepare individuals and organizations to respond effectively to various emergency situations. From natural disasters like earthquakes and hurricanes to workplace incidents such as fires and chemical spills, emergency training provides the knowledge, skills, and confidence to take swift…
Read MoreHow to Embrace More Than Just Christmas in Your Business
How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and…
Read MoreThe Power of Personalization
The Power of Personalization If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to…
Read More4 Myths You Need to Bust Before Hiring An Intern for Your Business
4 Myths You Need to Bust Before Hiring An Intern for Your Business 4 Myths You Need to Bust Before Hiring an Intern for Your Business As summer approaches, and it does every year at about the same time, business owners start to think about ways in which they can use the extra help of…
Read MoreNetworking Tips for the New Year
Networking Tips for the New Year The New Year brings new opportunities for personal and business connections. Networking is a great way to build relationships and expand your professional network. Here are some tips to help you make the most of your networking opportunities: Prepare for the event: Research the event and the people you’ll…
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