Posts by Kathi Roetter
Take the Friction Out of Doing Business with You
Take the Friction Out of Doing Business with You Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth…
Read MoreFree (or nearly so) Training for Your Employees
Free (or nearly so) Training for Your Employees Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping…
Read More4 Spring Cleaning Data Tips for More Sales
4 Spring Cleaning Data Tips for More Sales While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to…
Read MoreEmployee Engagement
Employee Engagement Why You Need Someone in Charge of Employee Engagement Immediately At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need…
Read MoreHow to Get Backlinks and Why Your Local Business Needs Them
How to Get Backlinks and Why Your Local Business Needs Them When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I…
Read More4 New Year’s Resolutions for Your Small Business
4 New Year’s Resolutions for Your Small Business This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a…
Read MoreStart Selling Through Social with 3 Awesome Post Examples
Start Selling Through Social with 3 Awesome Post Examples According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. If you’re one of those marketers or businesses…
Read More6 Resources and Tips to Make Your Holiday Business Better
6 Resources and Tips to Make Your Holiday Business Better Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not…
Read More4 Must-have’s for an Awesome Business Newsletter
4 Must-have’s for an Awesome Business Newsletter Do you have a business newsletter? If you don’t, what’s holding you back? Is content the issue? Are you just not sure what you’re going to tell your customers in every newsletter? Newsletters are a great way to stay connected with your audience, especially if you have a…
Read MoreShould You Take a Political or Social Stance with Your Business?
Should You Take a Political or Social Stance with Your Business? This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But…
Read More