Business Development
TikTok Basics for Business
TikTok Basics for Business Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old),…
Read MoreReturn to Networking in 2022
By Jenna Kay Fiegl It’s a new year full of promise for growth, networking, and the ability to get back into the community. If you’ve started a new goal such as eating healthy, or joining a gym, way to go! New year’s resolutions may look a little different if you’re a small business owner. Maybe…
Read MoreTake the Friction Out of Doing Business with You
Take the Friction Out of Doing Business with You Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth…
Read More4 Spring Cleaning Data Tips for More Sales
4 Spring Cleaning Data Tips for More Sales While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to…
Read More4 New Year’s Resolutions for Your Small Business
4 New Year’s Resolutions for Your Small Business This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a…
Read More6 Resources and Tips to Make Your Holiday Business Better
6 Resources and Tips to Make Your Holiday Business Better Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not…
Read MoreShould You Take a Political or Social Stance with Your Business?
Should You Take a Political or Social Stance with Your Business? This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But…
Read MoreHow To Build A Tribe For Your Business
How To Build A Tribe For Your Business Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly…
Read MoreHow to Create a Value Proposition That Matters to Your Customer
How to Create a Value Proposition That Matters to Your Customer If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you…
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